Open Innovation is the process of utilizing experts that are outside your company structure, who are not necessarily directly related to your field, to help develop new and innovative solutions to your internal solutions. Republic Systems leadership are experts in open innovation and have successfully developed and delivered hundreds of software solutions developed using the principles open innovation.

A paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.

Henry Chesbrough

Open innovation and citizen engagement offer several benefits to companies:

  • Can reduce the cost of conducting R&D, because you do not have to staff up internally to try out new ideas
  • If done correctly it has the potential extreme product improvements (10x)
  • You receive customer feedback and input early in the development process, reducing rework
  • You can increase in accuracy in your market research and customer targeting, by directly involving them in the process early on life cycle of the project or program
  • You have a higher potential of creating a viral marketing campaign, by creating excitement and interest about what you are doing and engaging with citizens.
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